How to start your first campaign.

(Regular or Autoresponder)

It all comes down to sending your email campaigns to your subscribers, so let’s get started. 

Step 1: log in to Express ‘Em’s Portal.

Step 2:  Within the left menu click on “Campaigns” and within the sub-menu click on “Create New

Step 3:  Fill in fields in: 

  • Campaign name: Subscribers will see this name when they subscribe to your list (embedded, API, etc)
  • Type: Regular will send your campaign out normally and if a subscriber replies to your campaign nothing will be sent back to them without you (sender) replying back. Autoresponder will auto-respond  if a reply comes to your mailbox (example: This is a confirmation of your message, please allow 24 hours……)
  • Group: Organize campaigns. For instance, we can have informational, promotions, sales, or anything else we might think of. Subscribers do not see campaign groups. This is only to help you as the sender stay organized.
  • List: Now this is why we create and uploaded our subscriber list before setting up our campaign. Within this section you can select what subscriber list you want to send from, if you need to select more than one, you can always click on “ Add new list” and you can select multiple to send to based on your sending needs.

Segment:  Powerful tool, if used correctly.  Let’s say we do not want to send to any @gmail.com accounts, we can add a segment that will skip any @gmail accounts. We could also get demographic-specific and send to subscribers within Northern USA or we would even send to windows users if these subscribers have already engaged in at least once of our campaigns. (some segments need previous data to work) . This is one of the most sought out features of any businesses within Email Marketing. 

Another way to realize the potential of segmentation is we can have one campaign set to send only on subscriber’s birthdays. So we may send emails out every day, but only subscribers who’s birthday match that day’s date will receive an email. You have endless possibilities with this.

Step 3:  Click on “Save and next

Step 3:  Now we can setup our email campaign.  Let’s review what each field means so you understand what subscribers will see in the end result when reviewing their email. 

Campaign Setup

  • From name: This is the name your subscriber will see (Example Anduva Support or John S.) could be used. This identifies you as the sender, anything can be placed here, so creativity is more than welcome. 
  • From email: This is the email of the “From” header used in campaigns, use a name that your subscribers will easily recognize, containing your website name or company name. We can place any email address ending with your domain even if it is not a valid email address. An example would be if we added [email protected] this would show to as from to subscribers
  • Reply to: If a subscriber replies to your campaign, this is the email address where the reply will go. If you use a nonexistent email address in this field, your campaign will send without issues except when a subscriber replies to your email, they will get an error message that the user is not found. You can send to any email address even of not verified such as gmail.com or yahoo.com yet these can not be used for sending with Express ‘Em.
  • To name: This is where we have [EMAIL] as a placeholder, Express ‘Em will pull subscriber’s email address based on the tag of [EMAIL] from current subscriber list you are trying to send from. Clicking on “Available Tags” will show more options such as [FNAME] if we wanted to be a little more personal and show subscriber’s first name as the recipient. Try something like [FNAME] | [EMAIL] to show John | [email protected]
  • Subject: This is the subject line of your email campaign. Most senders will spend more time deciding on subjects than the entire content of the email they are sending. If the subject line is not appealing to subscribers; your chances of open rates will be lower than finding that special subject. As you can see we can add custom tags to customizing our email campaign even further. Adding emojis is additional option senders have within their campaign setup.

Campaign Options

  • Open tracking: whether to enable open tracking 
  • Url tracking:  Whether to enable URL tracking
  • Embed images: Whether to embed images in the template instead of loading them remotely
  • Plain text email:  Whether to generate the plain text version of the campaign email based on your HTML email version.
  • Max subscribers: Whether to send only to this number of subscribers instead of sending to the whole list
  • Randomize subscribers: If you limit the number of subscribers to which this campaigns goes to, enabling this option will pick them randomly from the list
  • Email stats: Where to send the campaign stats when it finishes sending, separate multiple email addresses by a comma. Leave empty to not send the stats
  • Preheader: A preheader is the short summary text that follows the subject line when an email is viewed in the inbox. Many mobile, desktop and web email clients provide them to tip you off on what the email contains before you open it.

Previous opened/unopened campaigns

Send this campaign only to subscribers that have opened or have not opened previous campaigns:

Change subscriber custom field value upon campaign open

This is useful if you later need to segment your list and find out who opened this campaign or who did not and based on that to take another action; such as sending the campaign again to subscribers that did not open it previously.

In most of cases, you will want to keep these fields hidden, but they can be useful tools that can increase interactions with your campaigns.

Following tags are available to be used as dynamic values:

Tag                                 Description
[INCREMENT_BY_X] Increment the value by X where X is an integer
[DECREMENT_BY_X] Decrement the value by X where X is an integer
[MULTIPLY_BY_X] Multiply the value by X where X is an integer
[DATETIME] Set current date and time, in Y-m-d H:i:s format
[DATE] Set the current date, in Y-m-d format
[IP_ADDRESS] Set the current IP address
[USER_AGENT] Set the current User Agent string

Change subscriber custom field value upon campaign sent

Actions against subscribers upon campaign open

When a subscriber opens your campaign, do following actions against the subscriber itself:

Actions against subscribers upon campaign sent

When a campaign is sent to your subscriber, do following actions against the subscriber itself:


Campaign delivery servers
Select which delivery servers are used for this campaign. This section can not be edited or changed, depending on your subscription you may be setup as dedicated or shared sending experience. Check out this awesome article “Shared vs Dedicated Sending.”

Campaign attachments

You are allowed to upload up to 5 attachments. Each attachment size must be lower than 20 MB.
Following file types are allowed for upload: pdf, doc, docx, xls, xlsx, ppt, pptx, zip, rar 

Campaign Template

We are now automatically brought to the Drag and Drop Builder. Check out this awesome article “How to use drag and drop editor” that covers how to use the drag and drop editor in addition to how to upload templates and use basic editor.

  • Only Plain Text: Whether the template contains only plain text and should be treated like so by all parsers.
  • Auto Plain Text: Whether the template contains only plain text and should be treated like so by all parsers.

After you have created your email within Drag and Drop builder or HTML editor you can click on “Save and Next” 

Campaign Confirmation

  1. Uses your account timezone in “M/d/yy, h: mm a” format. Please make sure you use the date/time picker to set the value, do not enter it manually.
  2. If you need to change anything, simply click on the section name below content (details, setup, template, confirmation).
  3. We recommend testing your campaign before sending it to all subscribers on your list to ensure this is how you want your email.
  4. Click on “Send Campaign“. If this is your first campaign being sent within Express ‘Em approval may be needed.

If you have any questions call us at (877) 852-7737 or create a new support ticket.

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