Timewarp has been proven to increase subscriber interactions due to sending based on their timezone. Without time warp, if we schedule to send our campaign at 2:00 PM EST our subscriber in china will receive our email at 3:00 AM EST. Now most of us are sleeping so this particular subscriber may not open his email until 7 or 8 AM the following morning, by this time other emails have flooded in front of yours resulting in lower open rates.
- Enabling timewarp is easy, during the campaign setup; after you have selected or built an email template to use for your campaign.
- Under Confirm Campaign section and under Timewarp, click to enable.
- After confirming setup your campaign will send as per usual, and with a slight delay due to subscribers time zones.