Express ‘Em email tag cheat sheet.

Emails tags are extremely useful to make that personal feel when it comes to bulk automated sending. Using someone’s first name or their company name can go far in a relationship to your subscribers.

Express ‘Em comes with a few internal email tags that you can use in conjunction with any custom tags within your email campaigns. Using [ ]

Emails tags can be used easily, for example pasting [CAMPAIGN_URL] within your campaign will provided the end user the full web public path to the campaign or you can link text (View Here)(<a href=”[CAMPAIGN_URL]” title=””>View Here). Please note this is an example tag, nothing will resolve by clicking linked text.

Below are tags that are required for sending, without them you will run into errors. Check out this awesome article, “GDPR, CAN-SPAM, and CCPA Compliant” that covers privacy and data laws all senders must comply with.

  • [UNSUBSCRIBE_URL]
  • [COMPANY_FULL_ADDRESS]

The following tags are not required, but they come in handy in making your email marketing experience better for both your subscribers and you.

  • [FNAME]
  • [UPDATE_PROFILE_URL]
  • [WEB_VERSION_URL]
  • [CAMPAIGN_URL]
  • [FORWARD_FRIEND_URL]
  • [LIST_UID]
  • [LIST_NAME]
  • [LIST_SUBJECT]
  • [LIST_DESCRIPTION]
  • [LIST_FROM_NAME]
  • [LIST_FROM_EMAIL]
  • [LIST_VCARD_URL]
  • [CURRENT_YEAR]
  • [CURRENT_MONTH]
  • [CURRENT_MONTH_FULL_NAME]
  • [CURRENT_DAY]
  • [CURRENT_DATE]
  • [COMPANY_NAME]
  • [COMPANY_WEBSITE]
  • [COMPANY_ADDRESS_1]
  • [COMPANY_ADDRESS_2]
  • [COMPANY_CITY]
  • [COMPANY_ZONE]
  • [COMPANY_ZONE_CODE]
  • [COMPANY_ZIP]
  • [COMPANY_COUNTRY]
  • [COMPANY_COUNTRY_CODE]
  • [COMPANY_PHONE]
  • [CAMPAIGN_NAME]
  • [CAMPAIGN_SUBJECT]
  • [CAMPAIGN_TO_NAME]
  • [CAMPAIGN_FROM_NAME]
  • [CAMPAIGN_FROM_EMAIL]
  • [CAMPAIGN_REPLY_TO]
  • [CAMPAIGN_UID]
  • [CAMPAIGN_SEND_AT]
  • [CAMPAIGN_STARTED_AT]
  • [CAMPAIGN_DATE_ADDED]
  • [CAMPAIGN_SEGMENT_NAME]
  • [CAMPAIGN_VCARD_URL]
  • [SUBSCRIBER_UID]
  • [SUBSCRIBER_IP]
  • [SUBSCRIBER_DATE_ADDED]
  • [SUBSCRIBER_DATE_ADDED_LOCALIZED]
  • [SUBSCRIBER_OPTIN_IP]
  • [SUBSCRIBER_OPTIN_DATE]
  • [SUBSCRIBER_CONFIRM_IP]
  • [SUBSCRIBER_CONFIRM_DATE]
  • [SUBSCRIBER_LAST_SENT_DATE]
  • [SUBSCRIBER_LAST_SENT_DATE_LOCALIZED]
  • [SUBSCRIBER_EMAIL_NAME]
  • [SUBSCRIBER_EMAIL_DOMAIN]
  • [EMAIL_NAME]
  • [EMAIL_DOMAIN]
  • [DATE]
  • [DATETIME]
  • [RANDOM_CONTENT:a|b|c]
  • [REMOTE_CONTENT url=’https://www.expressem.net/’]
  • [CAMPAIGN_REPORT_ABUSE_URL]
  • [CURRENT_DOMAIN]
  • [DS_NAME]
  • [DS_HOST]
  • [DS_TYPE]
  • [DS_ID]
  • [DS_FROM_NAME]
  • [DS_FROM_EMAIL]
  • [DS_REPLYTO_EMAIL]
  • [UNSUBSCRIBE_FROM_CUSTOMER_LINK]
  • [SURVEY:SURVEY_UNIQUE_ID_HERE:VIEW_URL]
  • [EMAIL]
  • [INDEX]

The following tags are depreciated and scheduled for removal on the next Express ‘Em update.

  • [DIRECT_UNSUBSCRIBE_LINK] use [UNSUBSCRIBE_URL]
  • [DIRECT_SUBSCRIBE_LINK] use [SUBSCRIBE_URL]

If you have any questions call us at (877) 852-7737 or create a new support ticket.

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